A teen girl walks into a convenience store and… well, that’s pretty much the plot of this Samsung ad from Leo Burnett Israel.
As the song says, “there’s no way I can see right now…” because it’s dark, at least at first and in different edits that are cut throughout this 60-second ad. What does it mean?
No idea, but there are lots of Samsung products on view, including the GalaxyBuds2 ear buds and the Galaxy Watch4.
The ad is perhaps an allusion to Samsung’s ability to interact with other devices, something that Apple lacks.
But, as with most ads aimed at teens, it’s best not to think too deeply on this one and just absorb the song.