• by Fern Siegel , April 15, 2022

Media Bridge Advertising has been named the Minnesota Twins' media agency of record. Media Bridge will handle media-buying strategy, planning and execution for all Twins' television, radio and out-of-home advertising for the 2022 baseball season.

Heather Hinkel, vice president, brand marketing for the Twins, said: "We look forward to working with them on innovative new ways to reach Twins territory."

"Twelve years ago, we were an agency of one. Today, our extensive media team is perfectly positioned to help this talented Twins team attract the fan support and enthusiasm they deserve," added Tracey Call, founder of the Minneapolis agency.

In February, Media Bridge announced it was named the agency partner for a special joint event featuring the 2022 NCAA Women's Final Four tournament and Minnesota's Title IX 50th Anniversary Celebration.

The Twins previous creative agency was Carmichael Lynch. It now has a complimentary partnership with an LA agency that handles creative.