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Baskin-Robbins Rebrands

Ice cream shop Baskin-Robbins just launched a "brand overhaul that includes a new logo, packaging, employee uniforms and the 'Seize the Yay' tagline, designed to inspire appreciation of every moment, big and small," according to Nation's Restaurant News. To mark the rebrand, the company developed three new flavors: "Non-Dairy Mint Chocochunk in a coconut milk base; Ube Coconut Swirl; and Totally Unwrapped, a candy-bar-inspired mix of peanut butter and chocolate ice cream." Yum.

Read the whole story at Nation's Restaurant News »

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