VSA Partners, which describes itself as a hybrid brand strategy and design agency, has acquired consultancy RoundTwo Digital. Financial terms weren’t disclosed.
RoundTwo will join VSA Partners as part of Meet The People, a startup ad group founded last year by Tim Ringel.
RoundTwo was founded by Joseph McConellogue, formerly of IPG Mediabrands’ Reprise. McConellogue served as the managing director of Canadian Operations, launching the agency’s performance digital offering there and growing it into a 40+ team. He then relocated to Chicago, where he established a new Reprise office and its eCommerce offering.
The acquisition of RoundTwo adds expanded digital capabilities to VSA’s service offering, including eCommerce, media, analytics, and customer journey and experience strategies.
VSA works with global brands such as Google, Nike, Affirm, and IBM,