• by Karlene Lukovitz  @KLmarketdaily, April 19, 2022

Cross-platform TV ad platform Tremor International has introduced viewership segments enhanced with offline-sourced, deterministic cannabis and CBD purchasing data from Fyllo. 

The Fyllo platform offers compliance-based data-driven marketing and regulatory solutions for the cannabis and other high-growth industries. 

The segments are available to advertisers using Tremor’s demand-side platform or activating private marketplaces through its Unruly supply-side platform. 

Tremor’s viewership data, which spans broadcast, cable, streaming and ad content inclusive of set-top box, automatic content recognition and cross-screen panel data, reaches up to 44 million households, according to the company. 

Examples of available segments include CBD/cannabis purchasers who are viewers of premium streaming services, and CBD purchasers who are reality TV binge watchers, or viewers of cooking and wine content. 

Advertisers can also build custom audience segments.