• by Tony Silber , April 21, 2022

Global digital media company Future Publishing this week announced the launch of TechRadar Gaming, or TRG, a new brand that will leverage established parent brand TechRadar into the fast-growing gaming market.

The editorial strategy is focused on content for all types of gamers, with the latest news, deep-dive buying guides, and hardware reviews, all in the service of guiding audiences to get the most out of their games and hardware, Future said in a press release.

TRG represents a significant investment for Future, the company said, with an ambitious target to grow the site’s traffic up to 70% and become a top gaming destination. Since the soft launch of TRG in December the site has reached over 5 million visitors per month, with 75% of audiences coming from organic search. Nearly two-thirds of the audience are in the 18-34 age group, and the buying guides have produced 60% of nearly $8.1 million in product sales through the site since the beginning of the year.

“Gaming, already the leading entertainment category, is primed to experience further massive growth in the coming years,” Future North America CRO Jason Webby said.

The company has appointed veteran British gaming journalist Julian Benson as editor in chief. He took over the job in February. Other new hires include the journalists Shabana Arif as gaming news editor, Patrick Dane as gaming guides editor, and Adam Vjestica as gaming hardware editor.

“Thanks to mobile gaming, free-to-play services, and subscription models, it’s never been easier to become a gamer,” Benson said. “The challenge for a modern gamer is knowing what to play and how to get the best performance out of their devices. At TRG we’re dedicated to answering those questions because we don’t just write about games, we live them. At TRG we cover all the biggest gaming stories, answer our readers' questions, and tell our audience what is worth playing.”

The Bath, England-based Future has a global media footprint, with an audience of over 400 million and a portfolio of over 240 brands spanning technology, games, TV and entertainment, women’s lifestyle, luxury, wealth, knowledge, music, creative and photography, sports, home interest, and B2B sectors.