Subscription Cost Is Top Reason For Canceling Streaming
- by April 21, 2022
Netflix’s first-ever decline in streaming subscriptions and Warner Bros. Discovery’s decision to shut down its CNN+ streaming service after only one month may indicate the video-on-demand market is reaching saturation. Consumers are reaching the limit on what they’re willing to pay for streamed content.
Almost two-thirds (61%) of streaming viewers …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.
