Dunkin’ Donuts' next campaign comes courtesy of TikTok.
More specifically, Dunkin’ is casting its next national ad campaign via the app, looking for major brand fans. Those who capture the “America Runs on Dunkin’" sensibility best will be flown to Los Angeles to film the spot.
Anyone with a U.S. TikTok account can compete.
The Dunkin' Cast campaign is being done with Dunkin's creative agency of record, Anomaly.
The company posted the campaign script on Dunkin’s TikTok. Until April 27, fans can audition using the app’s “duet” feature. Just read the orange lines on the original post and perform the requisite actions. The resulting duets are then posted publicly using #dunkincastingcall, so Dunkin’s casting director can review for potential callbacks.
The move follows another interesting twist for the company.
Long known for its coffee and donuts, the company also did a brand extension March 31 with e.l.f. Cosmetics.
The limited-edition e.l.f. x Dunkin’ makeup collection is available exclusively on elfcosmetics.com, at Ulta Beauty stores and ulta.com.
“e.l.f. and Dunkin’ run on a shared mission to delight our communities, serve up excitement and help you be your best (s)e.l.f.” said Kory Marchisotto, Chief Marketing Officer, e.l.f. Beauty. “This collab is all about your morning must-haves. There’s no better way to start your day than making a Dunkin’ run wearing your favorite e.l.f. makeup.”
The limited-edition makeup collection includes donut and coffee-inspired shades, shapes, textures and scents for eye shadow, lip scrub, lip gloss, face scrub and glazed makeup primer.