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Photo Fridge Doors At Retailers Annoy Some Customers

Instead of the traditional clear fridge and freezer doors customers have grown accustomed to, some retailers are swapping them for opaque doors with screens showing what’s inside, along with advertisements. “Some customers really, really aren’t into it,” per CNN. “The tech provides stores with an additional revenue stream and a way to modernize the shopping experience. The company wants to engage more people with advertising, but the reaction, so far, is annoyance and confusion."

Read the whole story at CNN Business »

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