• by Steve McClellan  @mp_mcclellan, April 26, 2022

Accenture Interactive has rebranded to Accenture Song.

More than 40 of the firm’s units—acquired over the past decade--will begin to go to market as Accenture Song to, as the company put it in a statement, “strengthen our synergies in product innovation, experience design, marketing and commerce.”

One exception is the company’s ad agency Droga5 which will continue to operate under its own brand name. Accenture acquired Droga5 in 2019 for an estimated $475 million.

Here’s how David Droga, CEO of Accenture Song (and founder of Droga5) explained the makeover:

“Accenture Song symbolizes the post pandemic growth journey we’re on with our clients. Since its infancy, Accenture Interactive has helped clients build and grow their business by being experience-led. Today’s needs are strikingly different. To capture the next waves of growth, businesses now need to operate at the speed of life, perpetually demonstrating their relevance to their customers, their people and the world at-large.”
  
Accenture Song is projected to hit $14 billion in revenue by the end of its fiscal year 2022 (Aug. 31). Among its clients are Coinbase, General Mills’ Blue Buffalo and Shiseido. 

The firm also said it is teaming with Capri Holdings, a global fashion, luxury group consisting of the iconic brands Versace, Jimmy Choo and Michael Kors to translate its in-store luxury shopping experience to a digital experience “that aligns with the unique desires of their customers and accelerate sustainable growth.”
 
It also recently announced the Accenture Metaverse Continuum services to help brands create presences in the metaverse.  

Accenture Song has 699,000 employees serving clients in 120 clients.