• by Karlene Lukovitz  @KLmarketdaily, April 26, 2022

Samsung Ads has launched a solution designed to allow cross-platform management and measurement of media buys, including ad exposure on networks’ linear and digital streaming apps. 

According to the company, the new Total Media Solution allows advertisers to bring their own media for streaming app inventory that has been negotiated directly with TV networks to the Samsung programmatic demand-side platform for cross-platform management and measurement. 

The solution can also complement traditional, linear upfront buys by identifying unexposed audiences on CTV, and provide enhanced, single-view reporting capabilities that include real-time ad-exposure data for use in optimizing reach and efficiency.