Building on recent endorsements as an alternate media-buying currency by some big TV network groups and agencies, iSpot.tv this morning announced a $325 million investment from Goldman Sachs Asset Management.
“The investment and support from Goldman Sachs will help fuel the next generation of innovations and accelerate our ability to be the trusted cross-screen currency of choice,” iSpot.tv CEO Sean Muller said in a statement.
In March, NBCUniversal "certified" iSpot.tv as its cross-platform "currency" partner for 2022-23 upfront advertising deals.
NBC also "certified" several other measurement partners around that time, but did not disclose specifics around its certification process.
iSpot.tv is not accredited as a media-buying currency by industry self-regulatory body the Media Rating Council, though the council currently is auditing iSpot.tv's advertising occurrence data.
Prior to the Goldman Sachs investment, iSpot.TV says it had raised $58 million in funding.
The company, which was founded in 2012, says it currently generates more than $100 million in annual recurring revenue, and works with more than 400 of the largest brands and media companies in the U.S.