• by Ray Schultz , April 28, 2022

Personalization platform Movable Ink has snared $55 million in Series D funding, bringing its total financing to $97 million since its 2010 launch.

The round was led by Silver Lake Waterman with participation from existing investors Contour Venture Partners, Intel Capital, and others. 

“This fresh round of capital will allow us to accelerate our product roadmap, answering marketers' calls to drive continued innovation and automation across their programs," states Vivek Sharma, CEO and co-founder of Movable Ink.

In March, the company announced that it had reached $100 million in annual recurring revenue. 

In addition, Movable Ink hired more than 100 new employees in Q1 2022, bringing its total headcount to over 550. It has added over 300 in the last year, and expects to hit the 700 mark by the end of 2022.

The company has also bolstered its client roster in the last six months, adding Public.com, MGM Resorts, The Los Angeles Times, Cirque du Soleil, Epic, American Golf, Wise, Sky Deutschland, Thalia and others. .

In February, Movable Ink acquired Coherent Path, an AI-powered content engine that helps brands serve personalized content via numerous customer touchpoints.  This bolstered Movable Ink’s "machine learning and automation capabilities at scale,” says Shawn O'Neill, managing director at Silver Lake Waterman. 

Sharma notes that “brands are expected to tailor experiences to people moving across different touchpoints, multiple devices, and at different stages of their journey,”

Movable Ink has scheduled its annual Think Summit on June 8-9 at The Glasshouse in New York City.