Conde Nast Taps Cross-Platform Exec, Will Leverage Online, Print

The Conde Nast Media Group on Friday announced the appointment of Jason Krebs as vice president of online sales. Krebs will join Conde Nast's newly formed CNMG-Interactive unit, which is responsible for creating and selling cross-property online ad packages for CondeNet and other Conde Nast online initiatives.

Krebs came to Conde Nast from NYTimes.com, where he served as vice president of sales and marketing.

"Advertisers are increasingly turning to us to develop and execute sophisticated, multi-channel campaigns," Richard Beckman, president of the Conde Nast Media Group, said in a statement.

Conde Nast recently revealed plans to launch three new destination sites within the next year--one of them under the direction of Fairchild Publications. At the time, CondeNet Editorial Director Jamie Pallot told OnlineMediaDaily that the new sites would present a host of opportunities for new and existing advertisers.

CondeNet, Conde Nast's online arm, already operates four destination sites that focus on specific markets--women's fashion with Style.com, its manly counterpart Men.Style.com, Concierge.com for travelers, and Epicurious.com for curious epicures. Each consists of content from Conde Nast's numerous print publications as well as original material. In addition, many of the publisher's print publications have online companion sites.

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