Social Media Help Raise Awareness For Livestream Shopping

  • by April 29, 2022

The popularity of livestream shopping in China, where ecommerce giant Alibaba sells billions of dollars of merchandise through its Taobao Live platform, has led to predictions that the United States is ripe for similar growth. Home shopping channels like HSN and QVC have been around for years, but are still …

Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.

Next story loading loading..

Discover Our Publications