Newly merged email platforms TowerData and FreshAddress have rebranded as AtData.
The renamed companies use the tagline The Email Address experts.
The firms decided that “our team and vision was best served by a new brand that captured our shared strength and our future potential,” says CEO Tom Burke.
This new branding will be featured AtData’s website and services, starting Monday.
AtData offers these tools:
TowerData merged with FreshAddress in October 2021. The merger was supported with a strategic investment from private equity firm TZP Group.
At the time, TowerData said the two firms had combined data assets totaling over 1.5 billion historical email and postal addresses linked to mobile IDs, cookies, demographics and over 1 billion monthly activity signals.
In 2019, TowerData acquired Xverify, an email validation specialist.
Last September, FreshAddress debuted Email Change Of Address, a service that it said can help firms re-engage with bouncing and inactive email addresses within their customer lists.