Piccone Takes Over As Adform, Regional President, U.S.

by Fern Siegel , May 4, 2022

Adform, the global integrated advertising platform servicing modern marketing, named John Piccone as regional president, U.S.

Julian Baring, who held the post, transitions into a global post as SVP business development.

Prior to joining Adform, Piccone served as president of QTT, a patented advertising technology and a division of Viamedia Inc. Piccone has also worked for Simulmedia Inc., Innovid, HealthiNation, BlackArrow (Cadent) and 24/7 Real Media, now trading as Xaxis.

In February 2022, Adform unveiled ID Fusion, the superior first-party alternative to the current identity space. This enables advertisers to harness the full potential of all major identity solutions through one universal platform.

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