Adform, the global integrated advertising platform servicing modern marketing, named John Piccone as regional president, U.S.
Julian Baring, who held the post, transitions into a
global post as SVP business development.
Prior to joining Adform, Piccone served as president of QTT, a patented advertising technology and a division of Viamedia Inc. Piccone
has also worked for Simulmedia Inc., Innovid, HealthiNation, BlackArrow (Cadent) and 24/7 Real Media, now trading as Xaxis.
In February 2022, Adform unveiled ID Fusion, the
superior first-party alternative to the current identity space. This enables advertisers to harness the full potential of all major identity solutions through one universal platform.