Consumers Dislike No-Reply Transactional Emails, Study Finds

Consumers are frustrated with companies that send notification emails telling them: no reply.  

Yet 27% receive emails that say there is no mechanism for replying once a day, and 39% get them several times a week, according to Consumers Want More Out Of Transactional Emails, a study from ActiveCampaign, conducted by Dynata.

Of consumers polled, 49% have responded to a brand email only to receive a bounce-back from a no-reply email address. But 65% want to be able to respond when they have questions.

For 29%, the designation is so annoying that they decide they will not shop with that brand again. And 32% say it makes them want to shop there less.  

Dynata surveyed 1,000 U.S. consumers from April 28-29.


Next story loading loading..