Sports Marketing Shop rEvolution Acquires Centigrade

Chicago-based sports marketing agency rEvolution has acquired Detroit-based integrated marketing agency Centigrade. Financial terms weren’t disclosed.

The buyer said the acquisition bolsters its current roster of global clients, including Continental Tire, General Tire, Lucas Oil and Polaris.

Specializing in marketing communications, public relations, experiential activation and motorsports, Centigrade boasts Lamborghini, Lotus, Bugatti, Alfa Romeo, Recaro Automotive, Charge Enterprises and Hagerty Drivers Foundation amongst its client portfolio. 

Centigrade’s operation will continue to be led by co-founders Nick Matthews and Julie Barnard but under the rEvolution brand effective with the close of the transaction.

In addition to its automotive and motorsports clients, rEvolution works across major sports leagues and properties and is currently the partnership agency of record for American Family Insurance (across MLS, MLB, NFL and Summerfest), as well as the lead agency for all of Chipotle’s gaming and esports activities.
The deal delivers a new Detroit location as rEvolution’s fourth office – joining the Chicago headquarters and offices in Indianapolis and London, UK.



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