Sendlane Email/SMS Platform Now Offered In BigCommerce App Marketplace

Email platform Sendlane has been named a BigCommerce Preferred Technology Partner, meaning that roughly 60,000 merchants can access the Sendlane email and SMS platform via the BigCommerce App Marketplace. 

Sendlane’s behavior-based automation platform “centralizes data across commerce sites and locations,” says Andrew Christison, vice president of strategic partnerships at Sendlane. 

The goal is to provide a central hub and to turn consumers into lifetime customers, the company says.  

According to Sendlane, BigCommerce App stores will have access to such features as: 

  • Multi-Store Connection — This connects stores to Sendlane for a view of their data and messaging and acts as a central hub.
  • Deep-data Segmentation — Brands can tap into data points from their store, website and social channels.
  • Deep-Data Automation Triggers – This feature create unified email & SMS automations to leverage the BigCommerce store data brands already have. 
  • Dynamic Email & SMS Abandoned Carts — Retailers can use this to execute Abandoned Cart automations with multi-device instant cart recovery.
  • Product Picker — Companies can add product images directly from their BigCommerce storefront into emails to include in campaigns or automations. 
  • SMS Consent — This allows stores to gather consent for SMS messages during account creation.

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Sendlane serves over 1,700 businesses and delivers billions of emails per year.

In February, the firm announced it was adding SMS/MMS tools to its suite for use in B2C campaigns, including those focused on email marketing. 

 

 

 

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