Email platform Sendlane has been named a BigCommerce Preferred Technology Partner, meaning that roughly 60,000 merchants can access the Sendlane email and SMS platform via the BigCommerce App Marketplace.
Sendlane’s behavior-based automation platform “centralizes data across commerce sites and locations,” says Andrew Christison, vice president of strategic partnerships at Sendlane.
The goal is to provide a central hub and to turn consumers into lifetime customers, the company says.
According to Sendlane, BigCommerce App stores will have access to such features as:
Sendlane serves over 1,700 businesses and delivers billions of emails per year.
In February, the firm announced it was adding SMS/MMS tools to its suite for use in B2C campaigns, including those focused on email marketing.