Vimeo has developed a way to increase the ability for searches to discover videos in Google Search to drive better traffic to websites and platforms.
There are a variety of benefits to optimizing video for local and national marketers -- including increasing website traffic, email marketing, creating a local and national presence, increasing brand awareness, revenue growth, and gaining trust and authority.
The company has added structured data submissions on all public videos to ensure that the content indexes and metadata is optimized.
By providing additional context for videos, public videos on Vimeo have the best opportunity to appear in relevant searches in Google Search and on YouTube.
Vimeo said it worked with Google Search best practices as an early adopter.
Marketers create more content these days, uploading them to a variety of platforms such as Facebook and YouTube, as well as websites.
YouTube has more than 2 billion active monthly users watching more than 5 billion videos per day. Those using the platform upload about 720,000 hours of new video content daily, according to EarthWeb.
While public videos hosted on Vimeo are automatically optimized to help people find them on Google Search, Vimeo suggests adding chapters to videos because Google reviews titles for each chapter, allowing users to discover the part of the video most relevant to their search.
Titles are displayed alongside the video thumbnail in search results. While unique and catchy names for the video are engaging, it’s important to use keywords that describe the content, so it surfaces in search queries across Google Search and YouTube.
It's also important to know the keywords people use to search for the content. Vimeo recommends using tools like Ahrefs or SEMRush to identify keywords with high search volume to help get videos found more often.
Vimeo is not the only company to offer video SEO marketing capability. Others include TikTok, Facebook, and Instagram.