Commentary
Pre-Upfront Thoughts: Does The Upfront Still Even Matter?
- by Steve Sternberg , Featured Columnist, May 18, 2022
In a series of presentations to the advertising industry this week, the major media companies are announcing plans for their linear and streaming platforms during the next year or so, which includes their respective fall TV schedules. This marks the start of the “upfront” season, when advertisers spend upwards of …
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