• by Fern Siegel , May 20, 2022

Yonder Media has won the media account for children’s charity Make-A-Wish UK, which grants life-changing wishes to children with critical illnesses.

The agency won the account after a competitive review. The Kite Factory was the incumbent on the account.

Yonder Media will support the charity’s fundraising efforts and enhance its supporter database, as the organization ups its income via a long-term investment program.

Last fall, Make-A-Wish UK launched a new marketing campaign, "Light up the Darkness," which ran across TV and cinema, OOH, digital and door drops.

Yonder Media is part of The Beyond Collective.