• by Fern Siegel , May 25, 2022

VSA Partners named Claudia Gorelick an associate partner of experience strategy at VSA Partners.

As part of her responsibilities, Gorelick will help craft new platforms that drive customer engagement and business transformation.

Previously, she was vice president of labs at Sutherland, where she developed the company’s first-ever service-design practice. Prior to Sutherland, Gorelick work as the executive business design director at Fjord—part of Accenture Song.

She has also worked at Razorfish, IBM, SAP, MTV Networks, Sundance Channel, and Guardian News and Media.

Gorelick will be based out of the brand and design agency's New York office.

The agency also announced the promotion of Susan Pfeifer to partner, head of client delivery. Pfeifer began her tenure at VSA as as a senior project manager in 2014.

VSA Partners has produced work for Google, Nike, IBM, Robinhood and Affirm.