Stripe Launches App Marketplace, Partners With Mailchimp On Targeting

Stripe, a financial payment platform, has launched Stripe Apps and the Stripe App Marketplace, which features apps for such business functions, as accounting, analytics, CRM, eSignature, and marketing.

At launch, the Stripe App Marketplace will have 50 apps from such providers as DocuSign, Dropbox, Intercom, Mailchimp, Ramp, and Xero.

In addition, Stripe and Mailchimp have launched an integration that they say will allow small and medium-sized businesses (SMBs) to create email journeys based on customer interactions that occur within Stripe. 

SMBs can sync Stripe data such as subscriptions, refunds or payments, the firms say. 

In addition, they can automate targeted messages when customers make a purchase — for instance, sending a discount code to encourage repeat buying.

The arrangement streamlines a prior integration between the firms, automatically syncing customers’ information.

Case in point: If a business owner wants to automate a targeted message when a customer makes a purchase, “sending them a specific discount offer to encourage repeat purchases,” says Jon Fasoli, chief product and design officer at Mailchimp. 

Fasoli continues, “The Mailchimp app automatically syncs this customer’s information between Stripe and Mailchimp, streamlining their operations and saving them time.” 

Stripe Apps helps businesses simplify operations and combine fragmented workflows, the company says. For instance, a customer support agent can see a customer’s support history and directly reply to support tickets in the Stripe Dashboard. 

“With the Intercom app integrated into Stripe, our customers can investigate issues, answer payment queries, approve refunds, and more from the Stripe Dashboard,” says Des Traynor, cofounder and chief strategy officer at Intercom.



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