Boulder, CO-based Fortnight Collective has been awarded AOR duties for Steamboat Ski & Resort Corp., also known as “Ski Town, USA,” and located in Steamboat Springs, CO.
As AOR, the agency said it would “work to build upon Steamboat Resort’s legacy as the go-to resort for skiers, snowboarders and vacationers across the nation.”
Fortnight will be responsible for brand strategy, as well as full creative and production services.
“Having a long history with Fortnight on other endeavors, we partnered with an agency that truly understood the spirit of our mountain and the many offerings of our resort,” said Morgan Bast, Director of Marketing, Steamboat Ski & Resort Corporation. “With their speedy and creative approach to brand building, we trust they will be able to help us grow our brand, as we continue to expand our guest experience.”
The resort has launched a $200 million infrastructure upgrade—plans that will be promoted in Fortnight’s work, which will launch in fall 2022.