Around the Net

Miller Lite, DDB Collaborate on 'Beer Coal'

Miller Lite Beercoal, the first-ever Miller Lite-infused charcoal, was created by DDB Chicago. “To bring real beer taste to the grill, actual Miller Lite is reduced down into a concentrated form which then coats Miller Lite Beercoal with the iconic taste of the original light beer,” per Reel Chicago. “When burned, this special charcoal releases the taste of Miller Lite wrapping whatever you’re grilling in a smokey beer blanket suitable for summer.”

Read the whole story at Reel Chicago »

Next story loading loading..