• by Karlene Lukovitz  @KLmarketdaily, June 8, 2022

Ad-supported video-on-demand (AVOD) platform Crackle Plus will use Amagi’s Ads Plus software-as-a-service technology to expand its connected TV inventory for direct and programmatic ad sales. 

Ads Plus offers a unified marketplace and ad insertion and progressive ad technology, and supports more than 700 content brands on 2,000+ channels and delivers over 50 billion ad impressions, according to the company.

It promises to improve fill rates and optimize inventory prices for publisher clients.

Crackle Plus, owned by Chicken Soup for the Soul Entertainment, is distributed in the U.S. through 70 touchpoints on platforms including Apple TV, Amazon FireTV, RokuTV, Smart TVs (Samsung, LG, Vizio), gaming consoles (PS4 and Xbox One), Plex, iOS and Android mobile devices and on desktops at Crackle.com. The company says it plans to expand to more than 90 touchpoints. 

In addition, the AVOD is available in approximately 500,000 hotel rooms in the Marriott Bonvoy chain.