Audi of America and 1 Hotels is expanding its collaboration to three new properties in 2022.
The luxury automaker is also partnering with Noma, a Copenhagen-based three-Michelin-star restaurant, and Mad (which is Danish for food), a global food and hospitality nonprofit.
The hotel partnership also has an eco-friendly component. Both Audi and 1 Hotels share the commitment “to creating a more sustainable planet, from zero-direct emission electric mobility to supporting local businesses and people who share similar vision,” per the automaker.
The Audi e-tron is the Official Electric Vehicle of all U.S. 1 Hotels properties, including new locations opening in San Francisco, Nashville and Hanalei Bay, Hawaii in 2022. Other locations where the Audi e-tron is featured include Brooklyn and Central Park, New York, West Hollywood, Los Angeles, and South Beach, Miami.
Hotel guests can experience the Audi e-tron via guest shuttles and chauffeured drives. 1 Hotels also has curated local excursions on which guests can drive the Audi e-tron.
Audi and 1 Hotels have curated a display at Goodthings -- the property’s retail store, featuring select products from brands such as Vintner’s Daughter and Melanie Abrantes Designs that are also featured in the Audi City Guides.
In 2021, Audi launched the City Guides to spotlight eco-conscious, like-minded businesses and retailers in markets nationwide.
As part of the partnership, Audi owners will receive discounted rates when booking a stay at 1 Hotels properties in New York, Los Angeles, San Francisco, Miami, Nashville and Hawaii.
This year, Audi and 1 Hotels will collaborate on events similar to the intimate Earth Month dinner hosted at Bloomsbury Farm, that featured signature dishes from 1 Kitchen, the soon-to-open restaurant at 1Nashville.
The automaker's partnership with Noma will include an exclusive three-night dinner series in Los Angeles July 19-21 along with the first ever MAD Monday event in LA on July 18.
The automaker also will provide funding for six scholarship recipients from the LA hospitality community to attend the MAD Academy in Copenhagen, Denmark, to learn how to adopt more sustainable practices.