Email teams are at the mercy of their firms’ cloud policies.
The decision on which model to adopt is usually made by information technology (IT), and email per se ranks near the bottom of the use cases -- although data management is near the top, judging by the Denodo Global Cloud Survey Report 2022.
Who makes decisions about cloud adoption? IT plays the following role(s):
Where does this leave marketing and other units? They are getting better at operating in the cloud.
Of the firms surveyed, 19.59% are advanced, meaning they have multiple applications in production. This is an advance over the 15.48% recorded last year.
Similar progress has been made on the less mature stages — 16.22% now call themselves watchers (down from 18.25% in 2021), and 29.05% see themselves as beginners, using cloud services for some development or testing (down from 39.95%). And intermediate users now make up 29.05% (down from 31.35%).
The key barriers to cloud adoption and success are:
Meanwhile, 37.50% of the respondents have adopted a hybrid model, roughly flat with the 37.12% reported in 2021.
In contrast, only 16.07% are using a private cloud -- down from 24.24% last year -- while 19.64% are relying on the public cloud (up from 15.91%) and 17.26% are utilizing a multi-cloud approach (versus 13.13%.
What are they using the cloud for? The top cloud initiatives are:
The primary cloud providers are:
Denodo surveyed stakeholders at 150 organizations across North America, EMEA and APAC in March 2022.
The industries represented include software/IT, financial services, healthcare and numerous other sectors.