Chevrolet’s first entry into the Web3 space will be a one-of-a-kind Corvette Z06-inspired NFT artwork created by artist xsullo.
The upcoming “Own the Color” auction pairs the non-fungible token with a custom-painted, real-life 2023 Corvette Z06 color-matched to the artwork. At the conclusion of the auction offered exclusively via SuperRare, he winning bidder will be able to say they “Own the Color,” which is “Minted Green,” a reference to minting NFTs.
“Own the Color” means Chevrolet will not apply Minted Green to another production 2023 Corvette Z06. In addition to a digital certificate of ownership and authenticity for the art piece, the physical Corvette Z06 will carry the option code RFN -- which will forever associate the car with this auction and its one-of-one status.
The Vehicle Identification Number for this Corvette Z06 is inspired by binary code, the language of computers, as a further connection between the car and Web3.
The NFT artwork will be available for viewing during NFT NYC, one of the biggest NFT events of the year, and the auction will be live to eligible bidders worldwide June 20-24.
As a way to bring the digital world into real life, the “Own the Color” artwork will be available for viewing at The Crypt Gallery, the first NFT gallery in the hospitality industry, at Dream Downtown hotel in New York.
Chevrolet and SuperRare will also cohost a Twitter Spaces on June 20, featuring The Crypt Gallery, xsullo and others to discuss this offering.
All proceeds from the auction will benefit Donors Choose, which benefits teachers in need. DonorsChoose and Chevrolet have a history of collaborating on projects that further General Motors’ commitment to STEM education.
Full terms and conditions of the auction are available at Chevrolet.com/CorvetteZ06NFTterms.
Corvette is the “halo” or inspirational vehicle of the Chevrolet lineup, so it’s fitting that it is how the brand enters the new territory of NFTs, says Steve Majoros, vice president, Chevrolet marketing.
“We see ‘Own the Color’ as an important stepping stone for Chevrolet into future digital initiatives for our customers,” Majoros says.
Two prior auctions this year involving Corvette Z06 raised $4.6 million in charitable contributions for other nonprofits.
“I’ve been wanting to combine my digital art with the physical world, so it's been a great opportunity to work with Chevrolet to bridge these two worlds,” said the artist xsullo via a release. “The Corvette Z06 is an ambitious car that I totally vibe with. I’m drawn to how technology can make us feel, and I can tell the designers of Corvette Z06 draw from similar inspiration.”