• by Ray Schultz , June 14, 2022

Customer engagement platform Blueshift has formed a bi-directional integration with Snowflake, a Data Cloud provider, to help brands creative 1:1 customer journeys across all channels. 

The arrangement will allow firms to “activate more data than ever for intelligent cross-channel engagement,” said Tarik Dwiek, Head of Technology Alliances at Snowflake. 

In addition, they can access the “data unification, segmentation, predictive modeling, and campaign orchestration capabilities” provided by Blueshift and powered by Snowflake, Dwiek says.

Predictive data and campaign engagement data from Blueshift will be written into Snowflake tables.  

According to Blueshift, the integration will also allow clients to obtain a unified and up-to-date view of each customer and leverage enterprise-wide data for predictions and recommendations.  

In addition, they can build audience segments without IT assistance and trigger advanced cross-channel engagement campaigns, it says.

LendingTree has utilized Blueshift for cross-channel engagement, and with the Snowflake integration sees “

the potential to seamlessly bring more data into Blueshift,” says Joyce Poole, senior director of marketing CRM at LendingTree.