• by Wayne Friedman , June 21, 2022

Cross-channel TV ad sales platform Simulmedia is adding Jon Steinlauf, chief U.S. advertising sales officer for Warner Bros. Discovery, to its board of directors.

Touting the move, Dave Morgan, chief executive officer/founder of Simulmedia, said Steinlauf -- who ascended to his new position recently after the Discovery Inc./WarnerMedia merger -- is one of “smartest and most innovative leaders in TV and streaming advertising.”

Steinlauf said he will help Simulmedia deliver “its promise of certainty, efficiency and speed to its clients and partners throughout the TV advertising landscape." He added that "Simulmedia has always been at the forefront of data-driven TV advertising."

Steinlauf joins other TV and media industry veterans on the company's board including David Levy, former president of Turner, and Phil Guarascio, former vice president of corporate advertising and marketing at General Motors.

Steinlauf has been with Discovery since 2018, with Discovery's acquisition of Scripps Networks, where he was president of advertising sales.

Previously, Steinlauf was vice president of advertising sales for Turner Broadcasting's TBS and TNT networks from 1992 through 2000, and director of advertising sales at ESPN from 1985 to 1989.