• by Fern Siegel , June 22, 2022

Crisis, the U.K. national charity for people experiencing homelessness, has named adam&eveDDB to lead its 2022 Christmas mass-awareness campaign.

The assignment followed a competitive pitch. 

Anna Shardlow, head of brand and digital engagement at Crisis, said: "For people experiencing homelessness, Christmas can be an incredibly difficult and isolating time of year. We need to shine a light on the challenges and day-to-day realities people without a home face."

The agency's clients include Adidas, CALM, PlayStation, FIFA, John Lewis & Partners, Lloyds Bank, Volkswagen and Mars.