Dentsu Group has acquired Pexlify, a Salesforce consultancy based in the UK and Ireland.
The company will become part of Dentsu International’s data and consumer experience management company Merkle.
Founded in 2015, Pexlify has 150 staff across its Dublin, London, Frankfurt, and Poland offices. Clients include Allianz, Amazon, Bank of Ireland, Hilti, and Zurich.
Stephen Lambert is CEO and now reports to the UK CEO of Merkle, Anne Stagg.
The agreement bolsters Merkle’s existing Salesforce capabilities, adding scale and additional geography in the UK and Ireland for B2B and B2C clients. Dentsu Group has more than 1,300 Salesforce trained staff worldwide.