• by Steve McClellan  @mp_mcclellan, June 22, 2022

Three Dentsu Creative offices in India (Bengaluru, Mumbai and Guragaon) won a second Grand Prix Lions Wednesday—this time in the Brand Experience & Activation category--for their work on “The Unfiltered History Tour” for client Vice Media.

The agencies created an “unofficial guide” to disputed artifacts acquired by the British Museum. Earlier in the week, the work was awarded the Radio & Audio Lions Grand Prix.

In addition to the Grand Prix, 9 gold, 20 silver and 27 bronze Lions were awarded in the Brand Experience & Activation category. 

For the Innovation Lions, honoring ground-breaking innovation, technology and problem solving, the Grand Prix went to “One House To Save Many,” for Suncorp Group, by Leo Burnett Sydney. The work promoted housing that is resilient to fire, flood and severe storms. Three additional Lions were awarded in the category: 1 gold, 1 silver and 1 bronze.

In the Mobile Lions, the Grand Prix went to “Real Tone - Product Innovation & Global Campaign,” for Google, by Google, Mountain View / T Brand Studio, New York / Wieden+Kennedy, Portland / GUT, Miami. Three gold, 7 silver and 10 bronze Lions were also awarded.

The Grand Prix in the Creative Effectiveness category went to “Contract for Change,” for Michelob Ultra, by FCB Chicago / FCB New York. Five gold, 6 silver and 9 bronze statues were also awarded.

In the Creative Strategy Lions, The Grand Prix went to “The Breakaway: The First Ecycling Team For Prisoners,” for Decathlon, by BBDO Belgium, Molenbeek-Saint-Jean. Three gold, 6 silver and 9 bronze Lions were also awarded.

In the Creative Business Transformation Lions, the Grand Prix went to “Piñatex,” for Dole Sunshine Company + Ananas Anam. One gold, 3 silver and 4 bronze were also awarded.

In the Creative Commerce Lions, the Grand Prix went to “Thighstop,” for restaurant chain Wingstop, by Leo Burnett Chicago. Three Gold, 5 Silver and 8 Bronze Lions were also bestowed.