• by Colin Kirkland , June 23, 2022

Along with a 15,000-square-foot office in downtown Birmingham and a newly renovated Atlanta office, 70-year-old agency Luckie has purchased a plot of land in virtual world platform Decentraland for their first virtual office.

Developed by Luckie’s brand experience and creative teams, the new virtual office features the company’s clover logo on its rooftop with dynamic open-air, unrestricted building welcoming users to explore and collaborate, according to a recent statement.

Also included in Luckie’s virtual office is an non-fungible token (NFT) gallery for client partners such as Regions Bank, Alabama Power, and the U.S. Civil Rights Trail.

Situated in an open space on the office’s ground floor, the gallery “can be seen from a distance and serves as a magnet to draw people in,” the company says in the statement. Other floors will be designated for presentations and gatherings of employees and business partners to “experiment in the web3 world.”

The Decentraland office, says Luckie, will hold client meetings, internal meetups, agency job fairs, and events.

Luckie's chief experience officer Fred Schank says that it is important for the company to immerse itself in the metaverse while helping clients innovate.

“From the crypto purchase to the 3D scene design, to launching a smart contract, we’ve worked through each step so we can guide our client partners through the possibilities,” he adds.

Virtual offices are becoming a popular move for companies in order to welcome and prepare for the looming metaverse. Such as Abu-Dhabi-based social media marketing agency Digitalfarm, which is building virtual spaces for a new metaverse/blockchain wing.

Design consultancy firm Journey also recently announced the opening of virtual offices in several metaverse platforms like Core, Decentraland, Sandbox, Roblox, and Fortnite Creative.