Experian, a credit report firm, announced Wednesday it has acquired PriceGrabber.com, to the tune of $485 million, adding the online shopping aggregator to its group of Internet businesses like
LowerMyBills.com, MetaRewards, and ClassesUSA.com, all owned by U.K.-based GUS PLC. The purchase is aimed at adding PriceGrabber.com's product reviews and referral-monetized merchant listings to GUS's
service portfolio. All employees and management for PriceGrabber.com are to be retained.
--Shankar Gupta
