Sirius Satellite Radio, where Stern is taking his show next year, is providing the only advertising that will appear along with the Webcast, according to a Yahoo! spokeswoman. Terms of the deal were not disclosed.
Asked about whether Stern's image was in line with the Internet giant, a Yahoo! spokeswoman responded via e-mail: "Howard Stern is a media maverick, with a large national following and Yahoo! believes that this is a great opportunity to leverage its best product assets to create a unique community and experience for Howard Stern fans as he makes his move from terrestrial radio into his new endeavor with Sirius satellite radio."
Yahoo! plans to promote a number of its existing services during the event such as Yahoo! Groups, where Stern's fan may sign up to receive e-mail updates. To promote Yahoo!'s social networking/community site Yahoo! 360, the Internet is encouraging users to follow the event via a "Fan on the Scene," blogger who will be blogging his thoughts and digital photos. Photos taken on Friday will be circulated on Flickr--the online picture-sharing community that Yahoo! bought earlier this year. Additionally, by downloading a photostream widget that Yahoo! has made available, fans can position a countdown to the Webcast directly on their desktops.