More than 70% of U.S. consumers said they agree at least somewhat that they’re more likely to buy a product from a brand that collaborates with an influencer they know and trust, according to a survey by influencer marketing platform Traackr.
Many marketers acknowledge the power of influencers to sway …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.