Amazon could capture more than 20% share of consumer packaged goods dollars during its annual two-day Prime Day event July 12 and 13, consumer market data specialist Numerator predicts. Within
eight days of the June 30 announcement of when the event would occur, nearly half of U.S. consumers were aware of Prime Day, Numerator reported. More than half (53%) of U.S. households are Prime
members and almost two-thirds of shoppers polled plan to shop the sale.
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