• by Steve McClellan  @mp_mcclellan, July 13, 2022

IPG Mediabrands today announced a new social media campaign, “We See You at Mediabrands,” aimed at reaching prospective candidates from historically excluded groups and non-traditional industry backgrounds.

The campaign showcases an array of employees from across the network’s global agency and specialist brands, who share their personal and professional stories, including why they joined and why they have stayed. It also features graphics-driven videos that highlight the different kind of media careers available within Mediabrands.

The campaign will run on TikTok, Snapchat, and YouTube. The longer-form talent stories will also be featured on the Mediabrands career site and on its social media pages as well as on internal platforms.