• by Fern Siegel , July 14, 2022

Imagine watching TV as if “you don’t plan on moving for a thousand years.”

Philo did. Its new campaign, a 30-second spot labeled “Channel Comfort” spot runs through September with ads in cable, YouTube and pre-roll. Plus, an out-of-home/print campaign kicks off in September, with a big OOH push in Chicago and Memphis.

The new work, produced in partnership with Red Antler, was shot in Mexico City amid what Philo describes as "a collection of comfort creatures."

In August, Philo, which debuted in 2017, will launch Comfort Channel, a new streaming network billed as "an original channel designed for Philo that promises instant streaming bliss." Content is aggregated from various networks, including Nickelodeon and Hallmark.

Matt Stein, head of brand and creative at Philo, noted in a blog post that “Philo was the easiest, least painful way to get the TV you love — and that no matter what you watch or how you watch it, TV has a profound effect on all of us.”

Standing out in a crowded field is key. NPD Group found in 2020 that Americans subscribed to as many as seven streaming services.

"Our team set out to create a product with the kind of stuff we loved watching, one that was easy to use and helped folks simply navigate a complex TV ecosystem,” Stein said of the new spot

Philo, which claims 800,000 subscribers, offers streaming feeds of linear cable networks from Paramount Global, AMC Networks, A+E Networks, Warner Bros Discovery and Bloomberg for $25/month. In June, the streamer added two new channels: Decades and Start TV.