Global Consumers Show Affinity For Inclusive Branding

  • by July 18, 2022

Even amid the current backlash against “woke” culture, brands that take steps to be more inclusive of underrepresented groups are viewed favorably by many people worldwide. More than three quarters (78%) of consumers agreed that “it’s a good thing when brands step up to support marginalized communities,” a five-country survey …

Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.

Next story loading loading..

Discover Our Publications