Agency Engine Creative and fashion and lifestyle specialist agency ODD Group have merged to form House 377.
Uniting both client rosters, staff and philosophies, House 337, based in London, will launch in September as a creative collective and new management will be put in place.
The process began in March, when Next 15, a tech and data-driven growth consultancy, acquired Engine Group UK, which merged agencies Engine Creative and ODD. The new venture is led by ODD Group CEO Phil Fearnley, who also heads House 337.
House 337 will offer advertising, product and service innovation, brand and ethical consulting and experience design.
Clients include Sky, Cazoo, E.ON, Santander, the Crown Commercial Service and Kiyan Prince Foundation, as well as Marks & Spencer and Tesco’s F&F.
Fearnley said: “At House 337, we focus on the application of creativity, data and technology to build brands and deliver creative effectiveness for clients.”
He adds House 337 shared its thinking with existing clients and Fearnley was “extremely pleased” with the response.