Around the Net
Claire's Turnaround Fueled By Nostalgia
- Fast Company, Thursday, July 21, 2022 5:34 PM
Claire’s return to financial health is at least in part due to Gen Z’s obsession with items like tie-dyed scrunchies and pizza earrings. The 50-year-old brand also has its fair share of Gen X fans. “For generations of women, Claire’s conjures up powerful feelings of nostalgia,” per Fast Company. “The brand has been a fixture of the retail landscape since 1971, catering to the unique sensibilities of tween girls.”
