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Claire's Turnaround Fueled By Nostalgia

Claire’s return to financial health is at least in part due to Gen Z’s obsession with items like tie-dyed scrunchies and pizza earrings. The 50-year-old brand also has its fair share of Gen X fans. “For generations of women, Claire’s conjures up powerful feelings of nostalgia,” per Fast Company. “The brand has been a fixture of the retail landscape since 1971, catering to the unique sensibilities of tween girls.”

Read the whole story at Fast Company »

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