Social Influencers Help Brands Reach 'Unreachable' Gen Zers, Millennials

Generation Z and Millennial consumers tend to be more averse to traditional advertising than older demographic groups. This antipathy makes alternative brand communications strategies, such as partnering with online personalities, more crucial for “reaching the unreachables,” according to a study commissioned by influencer marketing platform Whalar. 

Almost two-thirds of those ages …


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