Here's a new and troubling development in television news. WIBA-FM, a radio station in Madison, Wisconsin, has awarded naming rights to its newsroom to a local bank. Beginning January 1, the
station's newsroom will be known--and referred to on-air--as the Amcore Bank News Center. A spokesperson for Clear Channel, which owns the station, said the new name would not influence news coverage
of the bank and its activities. "This simply means that they get a 'name branding' with the description of the news center on the air," said Jeff Taylor, a Clear Channel vice president. The Society
of Professional Journalists has urged WIBA to dump the deal, saying it compromises the station's integrity.
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