• by Joe Mandese  @mp_joemandese, July 26, 2022

The Nature Conservancy has hired performance media and fundraising specialist CDR (Creative Direct Response) to handle direct-response TV for its sustainer fundraising program.

The assignment, which includes media-buying, digital marketing, earned media and analytics, as well as strategy, creative development and creative testing, is intended to boost audience engagement to acquire new donors.

The Nature Conservancy is a global conservation organization dedicated to conserving the lands and waters on which all life depends.