Digital publisher G/O Media has named MGID as its global advertising platform.
The multiyear arrangement will leverage MGID’s multiformat premium demand, brand-safety tools and technology.
“With a focus on independent, thought-leading journalism as well as consumer experience and performance, it is critical that our digital advertising partners align with those shared values,” states Michael Dugan, chief technology officer for G/O Media.
G/O Media produces such digital brands as Gizmodo, Jalopnik, AV Club and Deadspin.
MGID offers what it calls its Contextual Intelligence audience segmentation platform. This produces strong return on ad spend in a brand-safe environment, it claims.
The firm also serves such global publishers as Microsoft, Newsweek, Real Clear Politics, Italia Online and Times of India.
“Today’s complex ad-tech environment calls for a collaborative approach beyond simple financial exchange,” states Michael Korsunsky, CEO North America at MGID.
Korsunsky adds, “Understanding and supporting long-term strategic partner objectives while providing sustainable and scalable solutions to achieve and secure incremental gains is crucial in forming successful and meaningful partnerships.”